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50 Essential Home Staging Statistics for 2023

Ryan FitzgeraldRyan Fitzgerald
Mar 22, 2023 • 7 min read
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50 Essential Home Staging Statistics for 2023
Chapters
01
Home Staging Statistics: Buyer’s Perspective
02
Home Staging Statistics: Sellers’ Perspective
03
Home Staging Cost Statistics
04
Benefits of Home Staging
05
Home Staging FAQs

Houses are flying off the market like hotcakes. But even in today’s seller’s market, staging a home can help you get the top dollar for your property in a fraction of the time. 

Staging is about showcasing your home's best features with updated, neutral dĂ©cor and colors (think Chip and Joanna Gaines). Buyers may be more committed to and willing to increase their offer by designing an engaging, move-in-ready atmosphere — often above the asking price. 

If you’re preparing to sell your home, we’ve gathered home staging statistics from buyers’ and sellers’ perspectives to help you decide whether it’s the right move. 

Home Staging Statistics: Buyer’s Perspective

When staging your home, bright red paint and bean bag chairs probably aren’t a great idea. Before beginning the hunt for a house, buyers scouring home design trends on Instagram and Pinterest will have expectations of how their future home should look. Instead of showcasing your personality, consider how you can help buyers envision themselves living in your home. 

Let’s look at how home staging can influence a buyer’s decision in 2023. 

Having photos, videos , and virtual tours of a staged home available is more important since the beginning of the COVID-19 pandemic. 82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. 63% of agents said that buyers believed homes should look like they were staged on TV shows. 27% of buyers were more willing to overlook other property faults when viewing a staged home.

  1. Before starting the buying process, 81% of respondents said that buyers had an idea about where they wanted to live and 76% knew what they wanted in an ideal home. (NAR)

  2. Among buyers’ agents, having photos (83%), videos (74%), and virtual tours (73%) of a staged home available for their listings was more important since the beginning of the COVID-19 pandemic. (NAR)

  3. 41% of buyers were more willing to walk through a home they saw online. (NAR)

  4. 82% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. (NAR)

  5. 97% of buyers’ agents say staging affects the buyer’s view of the home. (NAR)

  6. Buyers linger in staged homes an average of 40 minutes — compared to just six minutes in a vacant home. (NAR)

  7. 63% of agents said that buyers believed homes should look like they were staged on TV shows. (NAR)

  8. 68% of agents said that buyers were disappointed by how homes looked compared to homes they saw on TV shows.  (NAR)

  9. 39% of buyers’ agents claimed staging positively impacts the home value if it is decorated to a buyer’s taste. (NAR)

  10. 27% of buyers were more willing to overlook other property faults when viewing a staged home. (NAR)

  11. 23% of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to similar unstaged homes on the market. (NAR)

  12. 31% of buyers’ agents said that staging was equally important, and 31% said that staging was less important since the beginning of the COVID-19 pandemic. (NAR)

Home Staging Statistics: Sellers’ Perspective

Staging doesn’t just benefit the buyer — it can significantly decrease your home's time on the market and increase how much money you walk away with. However, the impact home staging makes will depend on the type of house and where it’s located. 

Wondering if staging your home is worth the investment? We collected statistics from the seller’s side of the process to paint a clearer picture, including the percentage of staged homes and which homes experienced the greatest return on investment (ROI). 

  1. 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. (NAR)

  2. 13% of sellers’ agents claimed they only staged homes they thought would be difficult to sell. (NAR)

  3. 42% of sellers’ agents stated that they did not stage homes before listing them for sale but suggested that the seller declutter or fix property faults. (NAR)

  4. 22% of properties bought and sold in the United States in 2021 were staged. (IAHSP)

  5. The majority of staged homes (27%) were between $500-750K, followed by homes lists between $350-500K (25%) and $750-900K (21%) in 2021. (IAHSP)

  6. Only 5.3% of properties between $100-350K had staging in 2021. (IAHSP)

  7. When staging a home, 23% of sellers’ agents reported an increase of one to five percent of the dollar value buyers offered, in comparison to similar homes. (NAR)

  8. 18% of sellers’ agents stated that staging a home increased the dollar value of the home between 6 and 10%. (NAR)

  9. In a 2021 survey of 4,600 staged properties, 73% sold over list price. (RESA)

  10. 31% of sellers’ agents reported that staging a home greatly decreased the amount of time the home was on the market. (NAR)

  11. 90% of homes staged before going on the market sell in 90% less time. (RESA)

  12. 83 days is the average days on the market (DOM) for a median-priced home before staging; after the home is staged, the average DOM is 7. (IAHSP)

  13. In a 2021 survey of 4,600 properties, homes that were staged sold approximately 9 days faster than the average DOM. (RESA)

  14. Median-priced homes that are staged prior to being listed only spend an average of 5 days on the market. (IAHSP)

  15. Average houses that are staged sell 5–11 times faster than those that are not staged. (IAHSP)

The average days on the market for a median-priced home before staging is 83 days; after the home is staged, the average days on the market drops to 7.

Home Staging Cost Statistics

So, how much can you expect to spend on home staging? It’s essential to research what staging services charge in your area and if you can use any of your existing furniture. Some sellers’ agents even offer their own staging services — sometimes complementary. 

Let’s discuss the average price of staging a home based on who’s offering the service and the type of home being staged. 

The national average cost of hands-on staging is $1,242, mixed-media staging is $1,845, median priced vacant property staging is $3,350, and for a luxury vacant property staging is $6,680.

  1. 49% of sellers’ agents used a staging service. Agents also personally offered to stage the home (26%), and said that paying for staging was dependent on the situation (26%). (NAR)

  2. The average staging investment of 1.3% resulted in a 7.1% over-list ROI. (RESA)

  3. The median dollar value spent when using a staging service was $1,500, compared to $300 when the sellers’ agent personally staged the home. (NAR)

  4. Home sellers typically pay between $749-2,820 in home staging costs. (HomeAdvisor)

  5. Staging consultations range from $150-600. (HomeAdvisor)

  6. Based on a 30-day term loan for staging items, pricing for staging a median-priced home ranges from $1,000-6,000+, depending on where the home is located. (IAHSP)

  7. The average staging investment of 1.3% resulted in a 7.1% over-list return on investment. (RESA)

  8. $3,350 is the national average for staging a median-priced vacant property. (IAHSP)

  9. $6,680 is the national average for staging a luxury vacant property. (IAHSP)

  10. $1,242 is the national average for hands-on staging using the homeowner’s personal belongings. (IAHSP)

  11. $1,845 is the national average for mixed-media staging.  (IAHSP)

Benefits of Home Staging

While the extent of the benefits of home staging will depend on your home and location, presenting a stylish, clean environment certainly doesn’t hurt your chances of selling your house. 

If you need more convincing, read on to learn how past sellers have reaped the benefits after staging their properties. 

Of buyers surveyed about the most important room to stage, 46% responded living room, 43% master bedroom, 35% kitchen, and 9% guest bedroom.

  1. Staged homes sold on average $40K over list price. (RESA)

  2. Staged homes on the market sold for 25% more than homes without staging. (Realtor Magazine)

  3. 50% of staged properties sold for 6% or more over list price, with nearly 10% selling 15-20% over list price. (IAHSP)

  4. 586% is the average ROI for staged vacant homes — and all sellers see an average return of 5-15%. (Bankrate)

  5. Staging helps homes sell 5-11 times faster. (IAHSP)

  6.  In a 2021 survey, staged homes sold approximately 9 days faster than the average DOM. (RESA)

  7. Staged homes spend between 33-50% less time on the market. (HomeAdvisor)

  8. 46% of buyers said staging the living room was most important, followed by staging the master bedroom (43%) and the kitchen (35%). (NAR)

  9. Buyers’ agents cited staging the guest bedroom as the least important room, with just 9% saying that it was very important to stage. (NAR)

  10. 39% of sellers’ agents staged a home office or office space. (NAR)

  11. The least common room to stage was children’s bedrooms, at 22%. (NAR)

  12. The most common home improvement items agents recommended to sellers were decluttering the home (93%), entire home cleaning (85%), removing pets during showings (81%), and improving curb appeal (78%). (NAR)

Home Staging FAQs

Need a quick breakdown on whether staging your home is the right move to make? We’ve answered a few of the most frequently asked home staging questions based on the statistics above. 

Does staging a home increase sales price?

Staging a home can increase the sales price. In fact, Staged homes on the market sold for 25% more than homes without staging, with half of those properties selling for 6% or more over the asking price. 

Does a staged house sell faster than an empty house?

Staged homes have been shown to sell 5-11 times faster than vacant homes that are left unstaged. Median-priced homes that were staged prior to being listed only spent an average of 5 days on the market.

What percentage of sellers' agents stage their homes before listing?

According to the National Association of Realtors, 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale.

How much does it cost to stage a house?

The median dollar value when using a staging service was $1,500, compared to $300 when the sellers’ agent personally staged the home. Only 30% of sellers spent more than $1,000 on home staging costs in 2021. If you follow budget-friendly home staging tips, the process can be affordable. 

If you’re planning on selling your home in Raleigh, connect with our experienced real estate team to discover more ways to get the most out your home.

WRITTEN BY
Ryan Fitzgerald
Ryan Fitzgerald
Realtor

Ryan Fitzgerald is a top Realtor®, founder and owner of Raleigh Realty, one of the Triangle’s fastest-growing and most innovative real estate brokerages. Driven by a mission to be the best—not the biggest—brokerage in Raleigh, Ryan has built Raleigh Realty into a firm known for its cutting-edge marketing, high-performing agents, and culture rooted in collaboration, growth, and excellence.

Raleigh Realty

Under Ryan’s leadership, Raleigh Realty has become a top boutique brokerage in Raleigh-Durham, serving clients across Wake County and the surrounding areas. Raleigh Realty stands apart for its:

  • Top-Tier Agents – Every Realtor on the team is hand-selected for their skill, professionalism, and client-first approach. Raleigh Realty isn’t about quantity—it’s about quality.

  • Award-Winning Website – RaleighRealty.com is consistently ranked among the best real estate websites with incredible user experience, cutting-edge IDX technology, and hyper-local guides that help buyers and sellers navigate the market.

  • Inbound Lead Generation – With a strong focus on SEO and digital marketing, the brokerage generates a steady flow of organic leads, giving agents the opportunity to grow thriving businesses.

  • Supportive Culture – Ryan emphasizes mentorship, accountability, and autonomy—no micromanaging, just the right systems and tools for agents to succeed.

  • Community Focus – From neighborhood spotlights to relocation guides, Raleigh Realty is committed to being a resource for both buyers and sellers as they make one of life’s biggest decisions.

The firm continues to expand its reach, with the goal of 100 agents and $1 billion in annual sales volume by 2030—all while staying true to its boutique, client-centered values.

Awards & Recognition

Ryan already has notable public credentials and prestige:

  • He has been featured in outlets such as Forbes, Wall Street Journal, U.S. News, among others (as mentioned on the site).

  • Realtor Magazine named him a “Top 30 Under 30” in the country (as noted on his Raleigh Realty page).

  • Raleigh Realty is widely acknowledged in the local real estate community for its digital prowess and thought leadership.

  • The company is consistently ranked among the top real estate firms in Raleigh and is known for having one of the highest-traffic real estate websites in the region.

Community Involvement & Giving Back

Ryan’s leadership extends far beyond the closing table. He has built Raleigh Realty to be a company that actively gives back to the community and invests in making Raleigh a better place to live.

  • The Green Chair Project – Ryan and Raleigh Realty proudly support The Green Chair Project, a local nonprofit that provides essential furnishings and household items to families transitioning out of homelessness, crisis, or disaster. By partnering with this organization, Ryan helps ensure families have the comfort and dignity of a furnished home.

  • Food Donations & Drives – Raleigh Realty regularly organizes and contributes to food donation efforts, partnering with local pantries and organizations to help fight food insecurity across Wake County. These efforts bring agents, clients, and neighbors together to support those in need.

  • Local Events & Client Appreciation – Raleigh Realty hosts family-friendly gatherings such as pumpkin patch outings, coffee + donut socials, and seasonal celebrations designed to strengthen neighborhood bonds.

  • Supporting Schools & Youth Programs – Ryan partners with local schools and youth organizations to provide resources, sponsorships, and mentorship opportunities, ensuring that the next generation has access to growth and guidance.

  • Small Business Advocacy – Raleigh Realty proudly highlights and partners with local small businesses, amplifying their visibility and reinforcing Raleigh’s reputation as a vibrant place to live and work.

For Ryan, success is measured not just in sales, but in the lasting relationships and community impact Raleigh Realty leaves behind.

AgentLoft – Powering the Next Generation of Realtors

Ryan is also the visionary behind AgentLoft, a SaaS platform designed to help Realtors nationwide build their brand and generate leads. AgentLoft websites combine IDX technology, SEO expertise, and AI integration to give agents the competitive edge they need.

Personal Mission

As a proud father to his daughter Emma, Ryan’s mission is bigger than business. He’s dedicated to building a brokerage and a platform that create opportunity and stability for families, clients, and agents alike. His approach blends entrepreneurship with empathy—ensuring that Raleigh Realty continues to grow not just in sales volume, but in reputation, trust, and impact.


👉 Whether you’re buying or selling a home, or you’re a Realtor looking for the right brokerage to grow your business, Raleigh Realty—under Ryan Fitzgerald’s leadership—offers the expertise, technology, and community-minded culture to help you succeed.

Chapters
01
Home Staging Statistics: Buyer’s Perspective
02
Home Staging Statistics: Sellers’ Perspective
03
Home Staging Cost Statistics
04
Benefits of Home Staging
05
Home Staging FAQs
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