Social Media Tips To Sell Your Home
Are you searching for social media marketing strategies to help sell your home? Here are ten great social media tips to follow to find new homebuyers.
Social media is an integral part of today's world because it keeps people connected and up-to-date with current news, events, and trends. It is the perfect tool for sharing ideas and learning about other people's thoughts and opinions.
As of 2023, an estimated 4.9 billion people use social media worldwide, and this number is estimated to jump to 5.85 billion by 2027. This global connectivity bridges communication gaps and is the ideal tool for businesses and organizations to attract new clientele and create brand awareness.
Social media is a cost-effective way to market goods, advertise a business, and reach a specific target audience. It is also great for sharing, which is why it is the perfect tool to market a home for sale and find potential homebuyers.
Social media use increases visibility and connects buyers and sellers, which can lead to a fast sale. If you are selling a home or are a real estate agent looking for a new way to promote listings and generate leads, here are the best social media tips to follow to find new homebuyers and sell your home.
Check out these social media tips when selling your home
1. Use Hashtags
Hashtags are words or phrases following the hash symbol. They are used all over social media to categorize content and make it searchable so that those who may be interested in a topic can easily find a post. Used on all social media platforms, hashtags are a great feature to increase engagement with followers and help accounts reach a larger audience.
As a way to bring like-minded people together, hashtags are great for selling a home and attracting potential buyers to a post about a property. Hashtags are perfect for advertising and are used to create engaging posts. When used correctly, popular hashtags can help get a home for sale discovered by buyers using the same hashtags used on a post about the property.
Some of the most popular hashtags for a property include #dreamhome, #homeforsale, #propertylisting, #propertyforsale, and #houshunting. Since location is also critical for real estate, it is also a good idea to use location-related hashtags related to the state, county, city, and neighborhood where the home for sale is located.
2. Announce Open Houses
There is no better way to promote an upcoming open house than by posting about it on social media. Facebook, Instagram, X, and YouTube are perfect platforms to share information about a home for sale and encourage potential buyers to come for the open house.
Social media has made a huge impact on the housing market. It provides low-cost advertising and helps real estate agents and homeowners reach a larger audience of potential buyers that would be interested in showing up.
Open houses have many advantages. By creating an eye-catching announcement and posting about it leading up to the open house date, the goal is to create enough hype that people show up interested in learning more about a property for sale.
3. Interactive Polls
One of the most important things to do when using social media to sell a home is to maximize engagement to increase awareness. Interactive polls are great for connecting with an audience and growing post-engagement.
Not only will polls help grow your social media account, but they can also lead to a sale as more people interact with your posts and become familiar with your content about a particular home for sale.
Used on Instagram and Facebook, interactive polls through posts and stories will get your audience involved and can be used to gather opinions and insight. Polls are a great way to market your home for sale on social media and get people thinking and talking about a property.
Some questions that you could ask in an interactive poll on social media about a home for sale include:
- What are the most important features when buying a home?
- Which door color would you choose?
- Which cabinet style do you prefer?
- Would you remodel a bathroom or kitchen first?
- What is your dream neighborhood?
- How many bedrooms are you looking for?
4. Video Walkthroughs
Videos about a home for sale are essential to include on social media since they create a visual story about a home and allow an audience to see what it looks like before even visiting in person. Video walkthroughs are great because they can save potential buyers time if they cannot physically view the property.
Once the listing is confirmed, a video walkthrough should be made and posted on all social media platforms with information about the property for sale. Videos are an effective marketing tool that leads to longer-lasting impressions than a simple picture post.
Video walkthroughs can be short, simple, and to the point and can be filmed either on a mobile device or a professional recording device. By focusing on the layout of a home, features, and amenities, these videos provide a better visual of the house for sale than a simple picture might.
Video walkthroughs are an effective and cost-efficient way to market a home for sale. These videos should provide information about the property's number of rooms, size, and overall condition.
5. Provide Neighborhood Spotlights
When a home is listed for sale, the listing agent is responsible for selling the property and the neighborhood. Learning about the neighborhood is just as important as learning about the home for sale since potential buyers will be spending their time there and meeting new people.
Buyers want to move into a good neighborhood that is known for its low crime rate and friendly neighbors. As a seller, your goal is to let buyers know in advance all that you can about the neighborhood, including information about local schools, crime statistics, local favorite destinations in the area, and what parks and recreational activities are found nearby.
By providing a neighborhood spotlight in social media posts, more buyers will be inclined to learn about the home for sale. Through the proper use of location hashtags, buyers searching for a home for sale in a particular area might also come across the property and in turn attend an open house.
6. Provide Market Updates
The more information that a potential buyer can learn about a property, the better, and this includes information about the local real estate market. A seller can become very successful on social media if they are providing relevant information and updates to their audience.
Sellers will be considered reliable if they provide up-to-date information about the local real estate market and insights into current trends. Again, the more trending posts that a seller can create, the larger the audience they will reach, which will, in turn, lead to a faster home sale.
Potential buyers want to know what houses are hot on the real estate market, the competition and pricing environment, helpful insights, how the economy impacts the real estate market, and current real estate forecasts.
7. Chat With Followers
Sellers want to engage with their audience on social media to connect with their followers and increase post engagement and credibility. Whether this be through direct messaging, responding to comments on picture posts and videos, using interactive polls, or hosting live Q&A sessions where followers can ask questions and receive a direct answer, there are many ways that a seller can chat with their followers.
Chatting and engaging with followers help build a community and show them that their input, opinions, and recommendations matter. This is also another great way to market a home for sale.
Even if your social media account as a seller has few followers, engagement is more important, and this can be accomplished through chatting with your audience. The more you engage, the higher your return and the quicker that you are able to sell a home for sale.
8. Facebook Ads
Facebook is a powerful social tool that most successful businesses use to expand their reach and sell products. Businesses use Facebook advertisements to attract new customers to their products, and the same can be done to advertise a home for sale.
Facebook advertisements connect buyers and sellers in specific target markets and can help sellers capture leads. While Facebook advertisements are a great real estate tool, it is important to target the right audience with your advertisements in order to lead to a sale.
Yes, Facebook advertisements cost money upfront, but they do a great job at reaching potential customers, showcasing the home for sale, and promoting real estate services that are worth the investment.
9. Educate Buyers
Social media is a great tool to educate others about home-buying tips, real estate trends, what life is like as a real estate agent, and anything specific about a home for sale.
While you may be using social media to sell a specific home, it is also a great platform for building an engaged audience that wants to learn more about real estate-related topics and future property listings.
Ask your followers what information they are interested in learning about and create specific content that your audience can connect with.
10. Use Contests and Giveaways
In order to create hype around a house for sale and increase your target audience through social media, many sellers like using contests and giveaways to encourage engagement and get followers excited about an available property.
These digital promotions are a great way to capture real estate leads and create brand awareness. Giveaway items can be as simple as gift baskets with goods from local businesses, a welcome doormat, gift cards, or subscription boxes.
Methodology
We used data and information from reliable sources, including LinkedIn, The University of California at Santa Barbara, and Forbes, to determine the best social media tips to use when selling your home.
FAQs
How can I sell faster on social media?
You can leverage social media to sell your home faster by posting the listing and sharing open house invitations on social media platforms to reach a larger audience of people who may be interested in buying the home.
How do I find buyers on social media?
The best way to find buyers for a home on social media is to use relevant hashtags, pay for social media advertisements, and create video content about the home that will capture the attention of potential buyers.
How do I market my home for sale on social media?
Market a home for sale on social media by using videos, sharing professional pictures of the home, live streaming the open house, using polls to engage with the audience, and scheduling Q&A sessions.
Social Media Tips To Sell Your Home - Final Thoughts
In this day and age, every seller should be using social media to market and sell a home. It is low-cost marketing that can reach a wide audience and attract potential buyers fast.
If you are new to the area and looking for your dream home, the experts at Raleigh Realty are here to help. Reach out to one of our experienced and knowledge agents to get started.
