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5 Unexpected Millennial Home Buying Trends [2023]

Ryan FitzgeraldRyan Fitzgerald
Oct 2, 2023 9 min read
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5 Unexpected Millennial Home Buying Trends [2023]
Chapters
01
Millennial's are Big on Tech
02
Wait Longer to Buy
03
Love Fixer-Uppers
04
Want Trustworthy Agents
05
Look for Charm in Homes

Unexpected Millennial Home Buying Trends

Are you around the age of 30-40 and are searching for a home? Keep reading to learn more about the most recent millennial home-buying trends for 2023.

The US Census Bureau reports that the largest population group in the US in 2023 is made up of millennials, people born between 1981 and 1996. Currently, there are over 72 million people who belong to this group.

Many factors impact the housing market, and millennials are now the biggest reason why the market and trends are reforming. Although many people are afraid of the current housing market, the millennial generation sees this as a prime time to buy.

It is important to understand generational trends. Over 60 percent of millennials have stated that they are planning to buy a home in 2023. Homeownership among this population has increased by about 65 percent over the past couple of years. 

Millennials are changing the real estate market with their love for technology especially. The integration of technology in the real estate industry has made the process faster and more efficient. As the housing market is constantly evolving, the buying trends have also changed.

If you are a part of this group and are interested in buying a home at a young age or selling, keep reading to learn more about the home-buying trends in 2023.

1. Millennial's are Big on Tech

The millennial generation heavily relies on technology, particularly when it comes to purchasing homes. According to the National Association of Realtors, almost all millennials (99%) utilize online resources to gather information about the housing market and available homes.

It's worth noting that the millennial demographic has grown up in a world that is heavily reliant on technology, and as such, they have become quite proficient in its use. This population is generally more comfortable with digital and online aspects of life, as it is quicker and more accessible, which can make their lives easier.

Millennial using smart home feature

When it comes to housing, it is worth considering that many millennials prefer tech-savvy homes, as they embrace the power of technology and are growing alongside the rise of technology, unlike other populations.

The advent of 3D virtual tours and digital floor plans has made it more convenient for people to view and buy homes. Millennials are more comfortable using these applications in home-buying than other age groups.

Real estate marketing has been flourishing lately, making it more straightforward for people who search for homes online to view available properties. The use of technology has made many things more accessible, including the process of searching for real estate agents. Those who depend on traditional methods have a lower chance of finding their perfect home than those who use technology.

The increasing popularity of virtual staging and overall virtual reality has made it feasible for millennials to purchase homes without physically viewing them. The rapid pace of technology has made the home-buying process faster and more convenient than ever before.

Overview:

  • 99% of millennials use technology to view the housing market
  • 41% of the buyers use virtual reality
  • Social Media is helping the housing market

2. Wait Longer to Buy

Various factors can influence the delayed home-buying process for millennials and the whole population. One of the main reasons why millennials struggle to buy a home and prolong the process is the lack of understanding from older generations regarding their preferences.

It is crucial to understand why millennials are taking longer to buy homes. Several factors contribute to this, including high housing costs, current debt, and barriers to homeownership. Knowing why people are waiting to purchase can help us adapt to specific populations and make it easier for them to become homeowners.

Buying a home for the first time involves many aspects, and if the house does not meet their requirements, millennials will refrain from going through with the process. This is compounded by factors such as inflation, high mortgages, and rising home prices, which make it challenging for millennials to find their dream home.

Moreover, millennials tend to delay the home-buying process due to their student loan debt. Research has revealed that millennials face difficulties repaying their loans due to a lack of job opportunities and unaffordable home prices when compared to their income.

According to the National Association of Realtors, millennials are buying homes at a slower pace because baby boomers are not selling their homes as fast as millennials are searching for homes. This imbalance in demand and supply of homes makes it even more challenging for people to buy homes and find homes reasonably priced.

Overview:

  • Older generations do not understand the younger population
  • Student loan debt
  • Marriage and kids
  • Prices too high 

Millennial's talking with real estate agent

3. Love Fixer-Uppers

Seeing how the pandemic has inspired more Americans to renovate their homes is encouraging. We are particularly impressed by the resourcefulness of millennials, who have shown a remarkable aptitude for research, a strong sense of personal preference, and the ability to undertake DIY projects with skill.

It's heartening to see how they are turning to fixer-upper homes as a cost-effective way to own a property, especially in light of the current high prices in the housing market. Additionally, it's exciting to observe how they are utilizing this opportunity to customize their living spaces to meet their unique needs and tastes.

It's worth noting that a majority of Americans (82%) prefer purchasing a fixer-upper home over a newly built one. Given the current housing crisis and low inventory, this approach is proving to be a viable solution to finding a dream home.

Millennial searching in a fixer-upper home

We recognize the challenges that older generations face when it comes to finding ideal homes for millennials. Therefore, we find it encouraging to see how the idea of taking charge of home renovations has become increasingly appealing. This newfound accessibility to what they want is making older homes and cheaper real estate more attractive to millennials.

We look forward to seeing how this trend will continue to evolve and shape the housing industry.

Overview:

  • Fixer-uppers are more cost-efficient
  • More available in homes
  • Able to make the home the way they want
  • Lower prices

4. Want Trustworthy Agents

Millennial shaking hand with trustworthy agent

When millennials are searching for agents to help them in the home-buying process, they tend to look for agents who are able to work with them and provide the necessary assistance, especially if it is their first home purchase. Millennials wait longer to buy a house due to various reasons, so finding a trustworthy agent who understands their wants will make their homeownership process more admirable and efficient.

About 79 percent of millennials are first-time homebuyers, so it is vital to find someone who can help them through every step of the way. Due to this population wanting different things than others, it makes it more difficult for them to find someone to help.

Millennials rely heavily on technology and do lots of research to find the perfect home for themselves or a professional to help them, so having good real estate marketing will increase the chances of millennials finding a trustworthy agent.

Understanding the wants and needs of specific demographics is essential when dealing with home buying. Millennials and even Gen Z value relationships, so they tend to lean more towards wanting an agent rather than doing their own research because they are new to the process.

Buying a house can be a daunting task, especially for first-time buyers. One of the first steps you should take is to find a trustworthy and affordable real estate agent to help you with the process. Working with a real estate agent has many benefits, so it's important to start researching and finding the perfect agent or company to assist you with the home-buying process.

Overview:

  • 79 percent of millennials are first-time homebuyers
  • Search for relationships
  • Research more
  • Lean more towards younger agents

5. Look for Charm in Homes

Different people are drawn to different types of homes. When it comes to millennials, they typically prefer houses with a combination of older charm and modern upgrades. As a large part of the home-buying population, they have varied preferences when it comes to their ideal homes.

The increasing influence of technology has led millennials, in particular, to seek modern upgrades in their home, such as high-end appliances. They also prefer homes that provide easy access to devices they rely on. 

When it comes to finding a new home, affordability and space are understandably essential factors for millennials. Additionally, smaller homes are often seen as an attractive option due to their affordability and potential for customization. Taking the time to understand the unique needs and preferences of each buyer is crucial for providing excellent service and ensuring a positive experience.

As a generation that grew up in innovative technology homes, they are more likely to prefer homes that come with features they are already familiar with. They tend to favor what they are used to rather than trying out new things.

However, millennials also appreciate pre-war details, Mediterranean style, and mid-century homes. They love the unique charm of each house, especially when modern features complement the older ones.

Top Features Millenials Search For:

  • Smart home technology
  • Open floor plans
  • Affordability
  • Convenient location
  • Modern upgrades (especially kitchen)

Modern kitchen layout

FAQs

What is the trend in millennial home buyers?

Millennials take up over 40 percent of homebuyers and are a part of the highest share of the generation. Most of this population were first-time buyers and are all reshaping the real estate market in many ways.

Are more millennials buying homes?

It is worth noting that millennials are fast becoming the largest group of homeowners and buyers. As of 2022, the proportion of millennials owning homes has increased to approximately 52 percent. Given that this demographic tends to be in the phase of life where they are looking to purchase their first home, they typically buy more houses than older populations.

What types of homes are millennials buying?

When it comes to choosing a home, millennials have specific preferences. They often look for homes in suburban areas as they begin to start families. Smart home features are also a popular choice among millennials. They enjoy modern features in their homes while still appreciating charm.

What are millennials looking for when it comes to real estate?

When searching for a new home, millennials often appreciate the value of modern amenities and open layouts, with a particular focus on having updated kitchens and bathrooms.

Millennial Home Buying Trends - The Bottom Line

Millennials and their affinity for technology are transforming the real estate market. The integration of technology with the real estate industry has made the process faster and more efficient. As the housing market is constantly changing, the buying trends have also evolved.

Real estate agents need to adapt to the changing trends, as millennials are projected to have a significant impact on the market in the coming years. It is crucial for agents to understand the specific needs and preferences of each individual buyer, as they have unique appeals, accessibility requirements, and income levels.

The influence of millennials on the housing market is expected to continue to rise and affect real estate trends in the future. Adapting to the changing trends is crucial for encouraging more people to invest in homeownership.

If you are planning to buy a home, understanding the current trends in millennial home buying will help you feel more confident in your search. At Raleigh Realty, we are committed to helping you find your dream home. Please feel free to contact us or visit our website to connect with one of our agents.

WRITTEN BY
Ryan Fitzgerald
Ryan Fitzgerald
Realtor

Ryan Fitzgerald is a top Realtor®, founder and owner of Raleigh Realty, one of the Triangle’s fastest-growing and most innovative real estate brokerages. Driven by a mission to be the best—not the biggest—brokerage in Raleigh, Ryan has built Raleigh Realty into a firm known for its cutting-edge marketing, high-performing agents, and culture rooted in collaboration, growth, and excellence.

Raleigh Realty

Under Ryan’s leadership, Raleigh Realty has become a top boutique brokerage in Raleigh-Durham, serving clients across Wake County and the surrounding areas. Raleigh Realty stands apart for its:

  • Top-Tier Agents – Every Realtor on the team is hand-selected for their skill, professionalism, and client-first approach. Raleigh Realty isn’t about quantity—it’s about quality.

  • Award-Winning Website – RaleighRealty.com is consistently ranked among the best real estate websites with incredible user experience, cutting-edge IDX technology, and hyper-local guides that help buyers and sellers navigate the market.

  • Inbound Lead Generation – With a strong focus on SEO and digital marketing, the brokerage generates a steady flow of organic leads, giving agents the opportunity to grow thriving businesses.

  • Supportive Culture – Ryan emphasizes mentorship, accountability, and autonomy—no micromanaging, just the right systems and tools for agents to succeed.

  • Community Focus – From neighborhood spotlights to relocation guides, Raleigh Realty is committed to being a resource for both buyers and sellers as they make one of life’s biggest decisions.

The firm continues to expand its reach, with the goal of 100 agents and $1 billion in annual sales volume by 2030—all while staying true to its boutique, client-centered values.

Awards & Recognition

Ryan already has notable public credentials and prestige:

  • He has been featured in outlets such as Forbes, Wall Street Journal, U.S. News, among others (as mentioned on the site).

  • Realtor Magazine named him a “Top 30 Under 30” in the country (as noted on his Raleigh Realty page).

  • Raleigh Realty is widely acknowledged in the local real estate community for its digital prowess and thought leadership.

  • The company is consistently ranked among the top real estate firms in Raleigh and is known for having one of the highest-traffic real estate websites in the region.

Community Involvement & Giving Back

Ryan’s leadership extends far beyond the closing table. He has built Raleigh Realty to be a company that actively gives back to the community and invests in making Raleigh a better place to live.

  • The Green Chair Project – Ryan and Raleigh Realty proudly support The Green Chair Project, a local nonprofit that provides essential furnishings and household items to families transitioning out of homelessness, crisis, or disaster. By partnering with this organization, Ryan helps ensure families have the comfort and dignity of a furnished home.

  • Food Donations & Drives – Raleigh Realty regularly organizes and contributes to food donation efforts, partnering with local pantries and organizations to help fight food insecurity across Wake County. These efforts bring agents, clients, and neighbors together to support those in need.

  • Local Events & Client Appreciation – Raleigh Realty hosts family-friendly gatherings such as pumpkin patch outings, coffee + donut socials, and seasonal celebrations designed to strengthen neighborhood bonds.

  • Supporting Schools & Youth Programs – Ryan partners with local schools and youth organizations to provide resources, sponsorships, and mentorship opportunities, ensuring that the next generation has access to growth and guidance.

  • Small Business Advocacy – Raleigh Realty proudly highlights and partners with local small businesses, amplifying their visibility and reinforcing Raleigh’s reputation as a vibrant place to live and work.

For Ryan, success is measured not just in sales, but in the lasting relationships and community impact Raleigh Realty leaves behind.

AgentLoft – Powering the Next Generation of Realtors

Ryan is also the visionary behind AgentLoft, a SaaS platform designed to help Realtors nationwide build their brand and generate leads. AgentLoft websites combine IDX technology, SEO expertise, and AI integration to give agents the competitive edge they need.

Personal Mission

As a proud father to his daughter Emma, Ryan’s mission is bigger than business. He’s dedicated to building a brokerage and a platform that create opportunity and stability for families, clients, and agents alike. His approach blends entrepreneurship with empathy—ensuring that Raleigh Realty continues to grow not just in sales volume, but in reputation, trust, and impact.


👉 Whether you’re buying or selling a home, or you’re a Realtor looking for the right brokerage to grow your business, Raleigh Realty—under Ryan Fitzgerald’s leadership—offers the expertise, technology, and community-minded culture to help you succeed.

Chapters
01
Millennial's are Big on Tech
02
Wait Longer to Buy
03
Love Fixer-Uppers
04
Want Trustworthy Agents
05
Look for Charm in Homes
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