Tools Every Real Estate Agent Should Be Using in 2025

Want to stay updated on the real estate tools and trends of 2025? Here are the tools that every real estate agent should be using in 2025.

In the ever-evolving realm of real estate, staying informed about emerging trends and exploring complementary tools to enhance efficiency is crucial. Dedicating time to research the innovations expected in 2025 can profoundly influence your professional journey.

Real estate professionals have access to diverse digital resources tailored to support various factors of their work, from client relationship management to social media outreach. Embracing these tools not only helps save valuable time and costs but also allows you to concentrate on what truly matters in your practice.

Utilizing the right tools in today's competitive landscape can significantly boost productivity and effectiveness. Whether you are an established agent or just starting out, familiarizing yourself with and harnessing these cutting-edge solutions can optimize your workflow and yield outstanding outcomes for you and your clients. Your success in this vibrant field is at your fingertips.

Take the time out of your day to keep reading to learn more about tools you should be using in 2025 to help with your overall operations and growth in your career. Using these tools will not hurt you, so find ones that fit your needs and try them out. 

Here are the tools real estate agents should be using in 2025. 

1. Thryv

Thryv is an online appointment scheduling software that simplifies the process for clients to book appointments with your office at any time, day or night. The software easily integrates with your existing website, allowing visitors to schedule appointments directly from your site. 

Once a booking is made, Thryv automatically sends appointment reminders to clients via email and text. This feature helps reduce no-shows and facilitates easier rescheduling.

Thryv also offers:

• Sync existing calendars and your team calendars
• Additional functionality to handle reputation management and payments
• Manage staff access to info
• It helps you deal with social media posting, scheduling, and online presence-building

2. IFTTT

IFTTT, also known as "If This Then That," is an effective time-saving tool that can benefit realtors in many ways. It facilitates communication between unrelated apps, websites, and services to trigger automated actions.

One primary way realtors tend to use this is to cross-post to your social media accounts. Here are some other ways realtors use IFTTT:

• Real estate leads to your email
• Add a Google Calander reminder when you miss a call
• Email if you miss a call
• Keep a log of calls
• Sync contacts to Google spreadsheet
• Track new estate listings

3. LiveTour

LiveTour is an excellent option for real estate agents looking to showcase their listings in 360-degree virtual reality without having to make in-person appointments. It is different from other VR products because it allows you to capture professional-quality VR tours using your phone. 

Providing virtual tours is helpful. It allows buyers to experience a home without stepping foot in it but still view it fully. 

Here is how you can use LiveTour:

• Use the iStaging "Rotator" video capturing device to record a 360-degree panoramic view of a space with your smartphone
• Use LiveTour's online virtual tour builder to link your panoramas, adding notes, tags, and a floor plan for a fully customized experience.
• Embed the virtual tour on your website or add it to your MLS platform.

4. Hootsuite

Hootsuite is a social media management system that facilitates communication with prospects across various social media platforms. This tool allows you to manage multiple social networks from a single dashboard, eliminating the need to duplicate your efforts on different platforms.

With Hootsuite, you can oversee your accounts without having to log in to each social media channel individually. Additionally, it enables you to respond quickly to online interactions across all networks. Using Hootsuite and similar tools, you can track your performance and grow your audience effectively. These platforms simplify your workflow and help you stay competitive in your industry.

5. Canva

Canva is a DIY marketing graphic program that helps you create stunning graphics for social media posts, Instagram posts, emails, posters, invitations, and more. It offers pre-built templates as well as a blank canvas for creating your own. 

Creating your own designs on an easy-to-use platform can make your life so much easier. Canva offers over 8,000 free templates and two pricing plans (Pro and Enterprise). If you are looking for software to help you create all your designs, check out Canva. 

6. FollowUp Boss

FollowUp Boss (FUB) is a CRM that helps you respond faster and nurture your leads, ultimately turning more contacts into listings. A couple of things make this CRM stand out compared to others, making it the most popular for real estate professionals. 

When it comes to leads, FUB emphasizes lead distribution, which makes the platform especially valuable to real estate teams and brokerages. In this CRM, you can explore many features and ways to customize your leads. 

7. LeadPages

Many people have short attention spans in today's world, and we need specific pages designed explicitly to convert. Not using a landing page is one of the most common and biggest rookie advertising mistakes. Your website's home page is less engaging and less successful in converting leads. 

Leadpages is a platform for creating landing pages, which are website pages optimized for conversions. You can use your landing page creator for real estate in many ways. Some ideas are:

• Set up dedicated listing pages
• Advertise open houses
• Offer digital products
• Create targeted property listings
• Push last-minute booking
• Hold a webinar

8. Mailchimp

Mailchimp is one of the most efficient marketing tools. While social media has been the focus of many real estate business marketing plans, email marketing is still supreme. Email marketing was shown to be 40 times more effective than social media. 

You can use Mailchimp to send market reports, property match emails, or follow-ups after open houses. A newsletter feature is considered the most useful for real estate agents in terms of lead generation. 

Some key features are:

• Free plan for up to 2,000 contacts
• Pre-built email templates to showcase listings, market updates, or open house invites
• Advanced automation for drip campaigns triggered by client actions
• Built-in analytics to track open rates, clicks, and conversions

9. HubSpot

Along with generating leads, every realtor needs a good CRIM system to build strong relationships and identify selling opportunities. HubSpot is an all-in-one customer relationship management tool that enables you to manage your sales pipeline, log sales activity, and store all your contact data in one place. 

HubSpot CRM is 100% free so that anyone can try this tool. Here are some things you can do with the HubSpot CRM system:

• View the entire sales pipeline
• Log sales activity
• Track your leads

10. DocFly

DocFly is a professional online PDF creator and editor. Every realtor needs a great PDF editor, and unlike other platforms, DocFly offers many free products. 

DocFly features entirely professional, best-in-class editing features and a cleanly designed, intuitive interface that makes creating and editing PDFs easy. You can create, edit, fill out, and sign PDFs online in seconds without needing to buy an expensive software license or use your hard drive space. 

This software is a great option for realtors who need to create, modify, and send PDF files quickly from the cloud but do not want the expense or hassles of other full-blown software to do so. 

DocFly can:

• Create, edit, and fill out PDFs online
• Easily convert your Word, Excel, and PowerPoint documents to PDF
• Conenvityly access your PDF files from anywhere
• Convert up to 3 PDF files a month for free or upgrade to a low-cost monthly or annual subscription

11. Are Real Estate Marketing Tools Worth It?

All in all, real estate marketing tools are worth it. They can help you save time, reduce human error, and allow you to focus on what matters in your career: meeting clients, showing properties, and closing deals. 

These tools help automate routine tasks like managing leads, scheduling appointments, and tracking communications, enabling you to optimize your career. 

With many built-in analytics, you can track marketing channels and strategies. Marketing automation will make building and maintaining strong client relationships easier by keeping you engaged with your audience and potential clients. 

Overall, these tools are cost-effective and accessible for agents. Traditional methods can be expensive, but digital tools offer an affordable way to expand and grow your business, so yes, take the time to learn these tools. 

FAQS

What is the job outlook for real estate agents in the next 10 years?

Overall employment of real estate brokers and sales agents is projected to grow 2% from 2023 to 2033, which is slower than the average for other occupations. 

What's the next big thing in real estate?

Real estate agents handle many tasks every day, from dealing with clients to completing paperwork. In 2024, AI real estate innovation can help streamline tedious processes by implementing virtual assistants, AI chatbots, and automated management. 

What is the future of virtual reality in real estate?

Virtual tours in real estate not only boost visualization but also allow buyers the opportunity to engage in tours without being physically present. A Goldman Sachs report predicts that in 2025, the AR and VR market in real estate will hit $85 billion. 

What is the best marketing tool for realtors?

Email is one of the best marketing tools for real estate agents. Unlike social media, you aren't at the mercy of an algorithm, and email gives you a direct line to customers. 

Methodology

We created this guide using information from various sources and our own data on tools every real estate agent should be using in 2025.  

• DocFly
• Semrush
• Hootsuite Free Tools
• HubSpot

We used the following sources to gather most of our information on tools real estate agents should use in 2025.

Tools Every Real Estate Agent Should Be Using in 2025

Working in real estate can be time-consuming and stressful. There are many tools out there that can help you stay productive, save time, and overall save money. With our technology advancing and real estate trends changing, it is important to stay up to date on tools in the real estate world. This includes learning about generative AI tools. 

Taking the time to set up these profiles and use free tools can help open up opportunities for any real estate agent. Even if you spend only an hour updating these platforms, you will be able to build an online presence easily, connect with clients, grow credibility, and make a bigger impact in the market. 

There are a ton of realtors out there. Your job is to figure out what tools are the most relevant and effective for you and your business. Using many different platforms may help you overall. Take the time to learn more about these advantages to improve your career in the long run. 

If you are considering moving or selling, contact us or visit our website. Our team at Raleigh Realty is here to help you with any home buying or selling needs.